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SIZE:W32XH27.5XD13 2970-baolan AAAAAA
Miuccia inherited the company in 1978 by which time sales were up to US$450,000.[3] With Bertelli alongside her as business manager, Miuccia was allowed time to implement her creativity onto design.[1] She would go on to incorporate her ideas into the House of Prada that would transform it into a label of renown.[1] She released her first set of backpacks and totes in 1979. They were made out of a tough military spec black nylon that her grandfather had used as coverings for his steamer trunks.[3] Initial success was not instant, as they were hard to sell due to the lack of advertising and high-prices, but the lines would go on to become her first commercial hit.[3] Next, Miuccia and Bertelli sought out wholesale accounts for the bags in upscale department stores and boutiques worldwide.[3] In 1983, Prada opened a second boutique in Millan reminiscent to the original shop, but with a sleek and modern contrast to it. It was opened in the historic and upscale shopping district of Galleria Vittorio Emanuele II.[3]



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