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The company was started by Fratelli Prada ( English: Prada Brothers ) and by Mario Prada in 1913 as a leathergoods shop in Milan, Italy.[1][2] Not only was his shop a purveyor of leathergoods, but also sold imported English steamer trunks and handbags.[3] Fratelli Prada gained great reputation.[3] Mario Prada did not believe in women interaction within business, and so he prevented female family members from entering into his workshop.[3] After his death in the mid-1950s, Mario's son harbored no interest in the business. So ironically, it was Mario's daughter-in-law who took the helm of Prada, and maintained it for almost twenty years.[3] Her own daughter, Miuccia Prada, joined the company in 1970. Miuccia began making waterproof backpacks out of Pocone.[1][2] She met Patrizio Bertelli in 1977, an Italian who had begun his own leathergoods business at the age of 17, and he joined the company soon on.[3] He greatly advised Miuccia -- and she readily followed the advice -- on better decisions for the Prada company. It was his advice to discontinue importing English goods and to begin to revolutionize the oldfashioned luggage styles.[3]



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